A well-arranged race that gives the participants a good impression needs sponsors/collaborations. Instead of receiving money, you can figure out what they can contribute with. One company could serve sports drinks and the local bistro may be able to hand out sandwiches at the finishing line. Prepare a presentation that explains how companies benefit from becoming your partner. It should answer the following questions:
-Why should they sponsor you?
-What does the sponsor get out of the collaboration?
Advertisements in program sheets are a good way to get money from sponsors. Remember to book a place at the printing house well in advance!
Additionally, you can sell advertising space on the finish portal, number bibs, in the arena and on your social media.