EcoTrail – Increasing Participants by 79%
Ecotrail is a trail running race taking place in the northern part of Stockholm, the capital of Sweden. Participants can choose between various distances; 700 m for the youngest and up to 80 km for the bravest Ultrarunners. The course trails through the best parts of Stockholm’s green nature and parks, inviting you to experience everything from the archipelago and technical single-track trails to the countryside, city, and sights of famous tourist attractions.
RaceID and EcoTrail
RaceID and Ecotrail Stockholm have been partners for several years, and we have enjoyed helping the race administration improve their administrative work and helping them get more participants.
Growth & New Participants
Measuring the effect from the year before Ecotrail started working with RaceID, compared to the year before, we saw some impressive impact on the registration data (please note, that this is pre-pandemic data):
- 79 % increase in participants compared to the previous year
- 750 additional racers that signed up
- International expansion, with participants from 35 different countries
Ecotrail’s own marketing was of course a contributing factor to this growth, but the impact of the RaceID Community from having their race available for registration on the web and app, allowing the ability to recruit more new participants, was a large contributing factor.
Speaking to Race Director Robin, he states:
“We are very satisfied with RaceID – the registration for our runners is quick and smooth, the support is great for both us and our participants, and we save time with the automatic payments and efficient administration. We work closely with the RaceID team and appreciate the continuous development and new features that keep improving the solution.”