TODAY, RACERS DON’T WANT A RACE.
THET WANT AN EXPIRIENCE.

ELEVATE

TODAY, RACERS DON’T WANT A RACE.
THEY WANT AN EXPIRIENCE.

What is the motivation to do races? We have asked our community of participants, and the focus is shifting from mainly performance towards expecting an entire experience from a race. Only 20% of athletes stated that their main motivation was performance. 65% chose motivations related to the experience and social interactions.*

*RaceID Market Outlook

ELEVATE

A big part of that experience is digital. Participants today expect to get the right information at the right time. On top of that, there are thousands of opportunities for us to be there and cheer them on in their training, recommend equipment and how to get ready to have the time of their life on race day

BE WITH YOUR PARTICIPANTS IN EVERY STEP OF THEIR JOURNEY
What is the motivation to do races? We have asked our community or participants, and the focus is shifting from mainly performance towards expecting an entire experience from a race. Only 20% of athletes stated that their main motivation was performance. 65% chose motivations related to the experience and social interactions.*
EXITE
Excite
Create more excitement & hype around your race
Prepare
Prepare
Sell and recommend merchandise & the perfect equipment.
Inform
Inform
Communicate important race information at the right time
Benefit
Benefit
Collaborate with your sponsors and get better sponsor deals

YOUR RACE JOURNEY

BE PART OF PEOLPE LIVES. FOR EVER RACE.
Phase 01
1
Easy registration
Phase 02
2
Security
Offer refundable booking
Phase 03
3
TRAINING
Use our extras to offer racers a top preparation
Phase 04
4
Prepare
Sell and recommend merchandise & the perfect equipment.
Phase 05
5
INFORM
Communicate important race information at the right time
Phase 06
6
Offers & partnerships
collaborate with your sponsors
Phase 07
7
RACE DAY
Phase 087
8
FOLLOW UP
Congratulate, offer live results, and invite to the next race!

IF YOU’RE INTERESTED IN
DEVELOPING A MARKETING PLAN
FOR YOUR RACE, TALK TO OUR TEAM